03 Nov

The following article explains the difference in SEO Strategies for B2B and B2C companies:

Goals.  The goal of a B2B company is to work with someone long-term, while a B2C company might just want someone to make a purchase once.

SEO Considerations: The goals of your customers are everything, so almost all aspects of SEO will need to change slightly. This includes keyword research, web design and content, and link building, which are discussed below. In general, the goal of a B2B company should be to generate leads while a B2C company should focus on increasing awareness.

Buying Cycle. While B2C businesses want customers to buy right away with one visit, B2B businesses want a customer to come back again and again. In some cases, the person searching isn’t even the end-purchases that a B2B company wants.

SEO Considerations: When it comes time to research keywords, B2B customers are probably going to research more general terms as well as jargon in the industry. Keep this in mind when it comes time to try and rank for certain keywords. You will want to attract people at all different points in the buying cycle, so the keywords you choose should reflect this.

Content. B2B customers are usually out to make a long-term decision about something and it’s often using the company budget, so it’s important. In other words, these customers will do quite a bit of research and reading when it comes to what your company offers.

SEO Considerations: A B2B company will want to put a focus on things like case studies, white papers, and other content-rich pages. This is what your customers are really after and will help them make their decision. Google likes to see this in a website, so it will not only help you gain a sale but it will help give you that added SEO benefit.

Time Spent Online. B2B customers usually spend less time on social media and more time going around reading blogs in order to find information (whereas B2C customers are often the opposite).

SEO Considerations: This is a great opportunity for you to analyze your link building efforts. Make sure that you are earning backlinks in the right places. We all know that backlinks are a great way to help the Google bots crawl your website, but don’t forget that they are also there to attract the right audience. So if you’re a B2B company: Spend more time guest posting on blogs and getting quality content out there and less time trying to grab the quick attention of someone on a social media site (this is not to say ignore social media, just try to spread out your time and really focus on where it counts).

Time on Site. B2B customers are far more likely to spend more time on a website because they want to really learn and make their long-term decision.

SEO Considerations: This is a great time to focus on the stickiness of your website. Make sure that you use quite a bit of internal linking to keep people on your site and reading all of your great content. Then, use a web analytics program like Google analytics to check the time on site data and adjust when necessary. Check the time on specific pages, the depth of the visits (are customers moving around the site?), and whether or not the number of return visitors is growing.

Read more at http://www.highervisibility.com/how-to-create-a-b2b-seo-strategy/

From the article above, you can design the marketing strategy that you want to implement for your company. You can also make first a study of your potential customers and target market for the development of your SEO strategy. Most importantly is that your website should provide the most sought out information of your target market. With product descriptions that are attractive.

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